In promoting the "Photoshop Law" worldwide, realunreal is registering brands that declare they will not be employing underweight models and will not reduce body measurements via digital editing (Photoshop) in their advertisements.
If you too are among those who think you can win with what nature has given you, or if you are a brand or company that wish to show your customers that you care and act for this important cause - just leave your details here:
about us and the photoshop law
We have made it our quest to end the distressing phenomenon of advertisers damaging the healthy body image of young people, and to commit brands and companies to promote a healthy and achievable beauty standard.
realunreal, with the assistance of many organizations worldwide, is promoting the standard mark that will ensure many brands worldwide will declare they do not use Photoshop to reduce body measurements, do not employ underweight models and are targeting their products for the entire general population. By bearing this stamp of approval, these brands will be able to show their customers they support this important cause for the sake of us all.
In addition, any one of you, any individual, can help us by giving us their "vote" and declare they will not purchase from brands that do not follow the law or use underweight models in their ads.
All you need to do is fill your details in the form above.
Anyone wishing to assist us is invited to fill in their details. We'll be in touch.
Contact us: contact@realunreal.com
in the media
Fashion Ideal Becoming Real - Adi Barkan - TEDxIDC Talk - May 25th, 2015
Share on social networks:
