realunreal is a social standard stamp of approval that is given to companies, advertisers and talents who declare that they will not use editing software to narrow sizes and will not use underweight presenters. Hundreds of millions of people in the Western world suffer from low body image due to the representation of a single and unrealistic human body in the media and social networks.
The social message that in order to be successful one must "look good", permeates all of us and especially the youth. Among other things, it affects our self-confidence and our integration into society and can lead to more serious disorders and addictions. The goal is to change the beauty ideal so that the advertising world will contain our true representation (in a variety of sizes), we are those who end up buying the products.
If it's not real, no deal! Do you want to help hundreds of millions and smile in front of the mirror?
Click and join us!
The Israeli "Photoshop Law" states two things, there will be no use of editing software to narrow sizes in publications and no ads will be made with presentors that are underweight (BMI below 18.5).
realunreal is determined to stop the effects of body shaming on youth and to harness the industry to advertise a healthy and reachable beauty model.
Together, with many organizations, we will promote the standard that brands will uphold by declaring not to use editing software to narrow sizes, not to use underweight presentors and to address the entire spectrum of the population. That is how the companies can show their customers that they support the cause.
For details & early registration click here